CREATOR · STRATEGIST · PRODUCER
@JOSH.HERZ
Joshua Herz portrait
San Francisco · Bali · Thailand

JOSHUA
HERZ

Performance creative for brands
selling to men 25-34.
Audience built, not bought.
Fitness · Muay Thai · Travel
33.2M
Views · 90 days
99.1%
Non-follower views
86.5%
Male · 25-34 primary
+133.2%
Follower growth
Why Now
Reach is compounding, not peaking. My rate only rises from here. Now locks the lowest it'll ever be.
Trusted By
NBC Red Bull TILLY'S RVCA Hurley VOLCOM
Verified Instagram Analytics · 90 Day Period · josh.herzsocials@gmail.com
JOSHUA HERZ · PARTNERSHIP DECK
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POSITIONING
WHY THIS DECK EXISTS

Why I'm worth
the next 60 seconds.

You get hundreds of cold pitches a month. Most are noise. This deck is the filter. Every claim below is backed by verified Instagram analytics, public campaign work, or both. Read it once. If it lands, book a call.

Reach
33.2M organic views in 90 days. 99.1% from non-followers, meaning the algorithm is actively pushing my content to new accounts. At fitness and wellness Meta CPMs, that is $265K to $498K of equivalent paid reach. Delivered organic, in 90 days.
Audience
86.5% male. 47% aged 25 to 34. 25% aged 18 to 24. The exact demo your supplements, activewear, hydration, recovery, beverage, eSIM, or wearable brand is already paying to acquire.
Track Record
8 years agency-side on NBC Television, Red Bull, Tilly's, Hurley, RVCA, and Volcom. I have shipped to brand teams, briefs, legal review, and launch deadlines. Not iPhone-reviewed mascara from a bathroom.
Operator
I run Meta Ads Manager myself. Every reel I shoot is built for the funnel: hook in 1.5s, retention beat at 3s, conversion frame near the end. I make content for the buy, not the feed.
JOSHUA HERZ · PARTNERSHIP DECK
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PERFORMANCE
INSTAGRAM · 90 DAYS

By The Numbers

99.1%
Non-Follower Views
33.2M
Total Views
16.6M
Accounts Reached
+133.2%
Follower Growth
2.6M
Interactions
+22,979
Net New Followers
Audience tab
Instagram Insights · Audience
Overview tab
Instagram Insights · Overview
Followers tab
Instagram Insights · Followers
Verified Instagram Analytics · Screenshots
JOSHUA HERZ · PARTNERSHIP DECK
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CONTENT & AUDIENCE
INSTAGRAM · 90 DAYS

Hooks That Landed

Top reels last 90 days. Same system applied to your brand.

16.7M views
POV you and bro said yes to 2-3 years...
10.5M views
2/3 and forget
3.8M views
POV you and bro go 2/3 years in Thailand...
3.2M views
The real Thailand effect
1.7M views
The Thailand effect
845K views
2-3 years Thailand and forget

Audience Breakdown

Gender
Men 86.5%
Women 13.5%
Age Range
18-24
25.0%
25-34
47.0%PRIMARY
35-44
16.4%
45-54
4.8%
55+
2.0%
Josh Herz Instagram profile
40K+ followers · 15.3M views / 30 days
Live Profile · @josh.herz
JOSHUA HERZ · PARTNERSHIP DECK
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WHY UGC
WHAT YOU'RE ACTUALLY BUYING

What you're actually buying.

You're not buying reach. You're buying lower CAC. A partnership does three jobs your performance team is currently paying three vendors for.

01

Performance creative, not content.

Every reel is built backwards from a conversion goal. Hook tested in 1.5s, retention beat at 3s, product or CTA frame placed where Meta's data says it converts. I shoot for the ad, not the feed. Deliverable: master file plus 5 ad-ready cutdowns (9:16, 1:1, 4:5) with usage rights.

02

Pre-warmed traffic.

40K+ followers and 16.6M monthly accounts reached have been trained to trust my recommendations. When I integrate your product the audience doesn't read it as an ad, which strips out the cold-traffic skepticism that inflates your Meta CAC. That trust is the cheapest performance lever you're not using.

03

One shoot. Six ad assets. Six placements.

A single production session yields a hero reel, 2 retargeting cuts, 2 cold-traffic cuts, a landing-page hero loop, and an email asset. Full paid usage on Multi-Reel and Monthly. You don't pay a second agency $5K to repackage it.

JOSHUA HERZ · PARTNERSHIP DECK
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WHO I WORK WITH
VERTICAL FIT · WHY OUTSOURCE

Who I work with,
and why they pick me.

Brands selling to men 25-34 with real CAC budgets. Five verticals where my audience already lives and spends.

01
Men's Supplements
02
Men's Activewear
03
Hydration & Electrolytes
04
Recovery & Longevity
05
Travel & eSIM
Most brands selling to men 25-34 are run by marketing teams who don't live in that demographic. The content reads like an outsider trying to translate, and the audience clocks it in two seconds. I am the audience: I train Muay Thai, I live the travel-and-train lifestyle, the hooks I write are things I would actually say to my friends.
JOSHUA HERZ · PARTNERSHIP DECK
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BACKGROUND
8+ YEARS EXPERIENCE

About.

Joshua Herz is a San Francisco-born content creator, marketing strategist, and video producer currently based between Bali, Indonesia and Thailand, with 8+ years across major brands, production houses, and marketing agencies. His career spans collaborations with NBC Television, Red Bull, Tilly's, Volcom, Hurley, and RVCA: content and campaigns at the intersection of culture, performance, and lifestyle.

After years behind the scenes building brands, Joshua launched his own personal channel: cinematic, performance-driven, centered on fitness, Muay Thai, and the travel lifestyle. In under 90 days the channel generated 33M+ organic views and grew 133%, reaching 16.6M unique accounts and 40K+ followers. Audience: 86.5% male, 25-34 primary. One of the most sought-after demographics in health, wellness, and lifestyle marketing.

Past Work

NBC
Red Bull
TILLY'S
RVCA
Hurley
VOLCOM

Capabilities

·End-to-end content production: concept, filming, editing
·Meta Ads Manager: paid acquisition and campaign optimization
·UGC and influencer campaign management at scale
·Adobe Premiere Pro · CapCut · Native Instagram tools
JOSHUA HERZ · PARTNERSHIP DECK
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PARTNERSHIP PACKAGES
2025 · PRICING IN USD

Let's Work Together.

All packages include full creative direction, filming, and post-production editing.

Single Reel
$1,500
Per Reel · Sampler
  • 1 cinematic lifestyle reel
  • Full concept & direction
  • Professional filming
  • Editing & optimization
  • Authentic brand integration
  • 3-month organic usage
  • 1 round of revisions
Multi-Reel Sprint
$4,500
Four Reels · Launches
  • 4 cinematic reels
  • Multi-pillar content strategy
  • Fitness · Lifestyle · Travel
  • Full production suite
  • 6-month usage + paid ad rights
  • 5 ad cutdowns per reel
  • 2 rounds of revisions
Add-On · Repurposing & Paid Ad Strategy
I take every reel I shoot and adapt it for your Meta and TikTok ad accounts: 5+ versions per asset, built to test against your current control. Ask about it.
Next Step · Start Here
Book a free 20-minute call.
You get 2-3 concept directions tailored to your brand, your offer, and your current ad creative. Either we scope a project, or you walk away with usable creative ideas. 24h response, always.
Click here to book your call
or go to  calendly.com/josh-herzsocials
Prefer email? josh.herzsocials@gmail.com  ·  @josh.herz
JOSHUA HERZ · PARTNERSHIP DECK
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